On this edition of the Bulls Talk podcast, Laurence Holmes, Jason Goff, Chris Tannehill, and Jay ILLa discuss the influence of music on the NBA culture. 0:45 Why we are doing this podcast 2:00 Surprised Jordan wasn’t a huge hip-hop fan? 6:00 Why Jordan is still the most referenced basketball player in rap 10:50 How the Jordan brand is much more than a basketball shoe 14:10 The influence of Nike and Jordan brand on hip-hop culture 19:40 The Last Dance and use of music within the documentary 31:00 On Jordan using Kenny Lattimore to get hyped up 35:30 Jay ILLa on what the Bears like to listen to 42:10 On Chicago being ‘cool’ because of Jordan and what it’s like now 47:15 On Jordan being so important to hip-hop culture but not being a fan of it 54:15 On pushback to The Last DanceSee Privacy Policy at