On this episode, we dive into the world of AAU. To do that, we got the man himself, Etop Udo-Ema. For those of you who know who Etop is, you know why he’s labeled as the lynchpin of AAU basketball. For those that are not familiar, get ready for some next level insight from Etop, who built and runs the AAU power house, the Compton Magic. - As Gil is getting back into the AAU universe as a coach and parent, he’s realizing just how different things are now compared to the era he came up in. We break down how the system works, how players should utilize the exposure and why brand building matters more than ever. For the next wave, the AAU machine can catapult their careers and no one knows how to make it happen better than the mastermind, Etop Udo-Ema. - - Learn more about your ad choices. Visit megaphone.fm/adchoices