William Cullen Fay (1918-1981) was a prominent figure in American sports journalism and popular fiction writing. He began his career in 1935 as an editor at Popular Publications and contributed over 160 short stories to various mainstream popular fiction magazines from 1938 to 1962. His work appeared in esteemed publications such as Collier's, The Saturday Evening Post, Argosy, and Liberty.

In addition to his contributions to literature, Fay was a distinguished sports writer and editor. He served as the sports editor for Collier's magazine before moving to Chicago, where he assumed the role of sports editor for the Chicago Tribune. His writing style evolved over his career, as he initially signed his magazine articles as William Cullen Fay in the early 1940s, but by the late 1940s, he adopted the name Bill Fay.

Fay also made significant contributions to television and film. From 1954 to 1967, he wrote 14 episodes of Alfred Hitchcock Presents and two episodes of The Alfred Hitchcock Hour. He also penned the screenplay for the 1962 film Kid Galahad, starring Elvis Presley. His legacy is preserved in the William Fay papers held at the University of Wyoming's American Heritage Center.

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