Soda, a successful businessman in the real estate industry, was part of a consortium of eight owners who were awarded the eighth franchise of the American Football League (AFL) in January 1960. The team was initially supposed to be based in Minnesota, but after the group failed to secure a stadium deal, the franchise was moved to Oakland, California. Soda was instrumental in this relocation and was subsequently named the team's first general manager.
Under Soda's leadership, the Raiders began to assemble their inaugural team, participating in the AFL's first player draft in 1960. However, the team struggled in its first season, finishing with a 6-8 record. Despite these early challenges, Soda and his fellow owners remained committed to building a competitive team.
Soda's tenure as the general manager of the Raiders was short-lived. He stepped down from the position at the end of the team's first season, citing personal reasons. Despite his departure, Soda's influence on the team and the sport was significant. He helped establish the Raiders as a major player in the AFL, and his efforts laid the groundwork for the team's future success.
After leaving the Raiders, Soda remained involved in the sport, serving in various administrative roles. He was known for his business acumen and his passion for football. Despite his relatively brief tenure with the Raiders, Soda's impact on the team and the sport of American football was profound. His leadership during the team's early years helped shape the Raiders into one of the most successful and popular teams in the NFL.
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