Ewing, Cole, Erdman & Eubank (ECEE) was a sports marketing and management firm that was active from the 1970s to the early 2000s. Founded by four partners, the company was a pioneer in the sports marketing industry, and was one of the first to recognize the potential of sports as a business.
ECEE was responsible for some of the most iconic sports marketing campaigns of the era, including the launch of the NBA's first official logo in 1971. The company also managed the marketing of the first-ever NBA All-Star Game in 1976, and was instrumental in the launch of the NFL's Monday Night Football in 1978.
In addition to its marketing work, ECEE was also involved in the management of some of the biggest sports stars of the era, including NBA legend Julius Erving and NFL Hall of Famer Joe Montana. The company also managed the careers of several Olympic athletes, including swimmer Mark Spitz and track and field star Carl Lewis.
ECEE's success in the sports industry was due in large part to its innovative approach to marketing and management. The company was one of the first to recognize the potential of sports as a business, and its pioneering work in the industry helped to shape the modern sports landscape. ECEE's legacy lives on in the sports industry today, and its influence can still be seen in the marketing and management of some of the biggest stars in the world.
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