Keith Morris, a pivotal figure in the world of sports journalism, served Sports Illustrated (SI) for over three decades, from its inception in 1954 until his retirement in 1986. Initially a zone manager for Time Inc. in Philadelphia, Morris's tenacity led him to join the nascent sports magazine, where he played a crucial role in promoting its visibility.

As a fervent advocate for SI, Morris was instrumental in establishing the SI's Speakers Bureau, coordinating speaking engagements and appearances for renowned sports personalities. By 1979, his athlete interviews were broadcast weekly on over 300 radio stations and more than 200 television channels, featuring sports legends like Muhammad Ali, Willis Reed, and Bart Starr.

Morris's charismatic personality made him a beloved figure in the sports community. Known for his remarkable memory and affinity for networking, he was a regular at Madison Square Garden events, becoming as recognized as the athletes themselves. In addition, Morris's love for hockey was evident, often hosting parties for the New York Rangers at his home in Ardsley, New York.

Despite not being SI's boss, many saw Morris as the embodiment of the magazine. His dedication to his role and his passion for sports made him an invaluable member of the SI team and left an indelible mark on sports journalism. Keith Morris passed away at the age of 60, leaving behind a legacy of tireless service and devotion to sports.

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