Tex Schramm was an American football executive who is best known for his career as the president and general manager of the Dallas Cowboys from 1960 to 1988. He was a pioneer in the NFL, introducing many of the league's modern strategies and innovations.

Schramm was born in San Francisco in 1920 and attended the University of California, Berkeley, where he played football and earned a degree in economics. After college, he worked as a sports broadcaster for several years before joining the Los Angeles Rams in 1950 as their public relations director. He then moved to the Dallas Cowboys in 1960, where he served as the team's president and general manager for 28 years.

Under Schramm's leadership, the Cowboys became one of the most successful franchises in the NFL. He was instrumental in the development of the Cowboys' iconic "flex" offense, which emphasized the passing game and allowed the team to become one of the most prolific scoring teams in the league. He also introduced the use of computers to analyze player performance and scouting reports, and he was the first to hire a full-time scouting staff.

Schramm also helped to shape the modern NFL. He was a key figure in the formation of the NFL-AFL merger, and he was the driving force behind the creation of the NFL's first television network, which allowed fans to watch games from around the country. He also served on the NFL's competition committee, which set the rules and regulations for the league.

Schramm's legacy lives on in the NFL. He was inducted into the Pro Football Hall of Fame in 1991, and the Cowboys have retired his number, 12, in his honor. He is remembered as one of the most influential figures in the history of the NFL, and his impact on the game is still felt today.

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