Under Armour quickly gained popularity among athletes and sports enthusiasts, particularly in the United States, with its innovative fabrics that kept athletes cool and dry during intense physical activity. The brand expanded its product lines to include clothing, footwear, and accessories for a variety of sports, including football, basketball, running, and golf.
In addition to its product lines, Under Armour has also established partnerships with professional athletes and teams, including Stephen Curry, Tom Brady, and Tottenham Hotspur F.C. The brand's logo, a stylized "U" and "A," has become a recognizable symbol of high-performance sportswear.
Over the years, Under Armour has continued to innovate, introducing new materials and designs to improve athletic performance. The brand has also expanded its reach to other markets, including lifestyle and outdoor apparel. Today, Under Armour is one of the largest sportswear brands in the world, with a presence in over 170 countries and a commitment to providing high-quality, innovative products for athletes and fitness enthusiasts.
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232 issues
1996-2024
Products manufactured by Under Armour include athletic shoes,[40] t-shirts, jackets, hoodies,[41] pants, leggings, shorts,[42] athletic bras, athletic bags, face masks
/ Products manufactured by Under Armour include athletic shoes,[40] t-shirts, jackets, hoodies,[41] pants, leggings, shorts,[42] athletic bras, athletic bags, face masks and accessories such as bags,[43] gloves, caps and protective gear.[44]
Under Armour also produces American football, basketball[45] and soccer[46][47] uniforms, among other sports. The expansion of Under Armour's product lines, such as TurfGear, AllseasonGear, and StreetGear put Under Armour at the forefront of the emerging performance apparel industry.[4] In 2003, Under Armour launched their Women's Performance Gear product line.