In the late 1960s, the city of Indianapolis studied several market areas of the city for future development and revitalization. Students from the fourth-year design studio class at Ball State University College of Architecture and Planning met with the City of Indianapolis to review and select 20–26 projects for consideration. Students Joseph Mynhier and Terry Pastorino selected downtown Indianapolis as their market and designed what would become Market Square Arena. The design envisioned by Mynhier and Pastorino was later selected and used as a promotional tool by the City of Indianapolis for construction of the stadium. The city selected four architectural firms to complete the arena design with two representatives from each of the four companies. Terry Pastorino, who had worked for the firm of Kennedy, Brown & Trueblood during the summer of 1970 on the project, later joined the firm working on the arena.

The original student design included a four-story office building covering two city blocks. As constructed, the arena consisted of a unique space frame design spanning Market Street. The playing floor was elevated over Market Street by twin 1400-space parking garages on each side of Market Street. Market Street, which already was physically terminated on the west by the Indiana Statehouse, was visually terminated on the east by the arena. The final design eventually took up one city block spanning Market Street.

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