Located at 801 Bagby Street near downtown, the Coliseum and Music Hall complex replaced the Sam Houston Hall, which was a wooden structure that had been erected on the site for the 1928 Democratic National Convention and torn down in 1936. The Public Works Administration contributed $1,329,508 to the project designed by architect Alfred C. Finn. Groundbreaking ceremonies were held on November 4, 1936. The arena opened in November 1937 and had a capacity of 9,200. It was built in conjunction with the Houston Music Hall, which was adjacent to the Coliseum.

The Houston Mavericks, a charter member of the American Basketball Association, played their home games in the Coliseum. However, the Houston franchise was plagued by mismanagement and low attendance. In 1969, the team relocated and became the Carolina Cougars. The Mavericks drew less than 500 fans for most games; their final game in Houston drew just 89 fans.

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