The arena was originally laid out in a rather unusual manner, with the club seats and luxury boxes aligned solely along one side of the playing surface, and the general admission seating along the other three sides (the arrangement was later emulated in Ford Field, Addition Financial Arena, Soldier Field, Levi's Stadium, and other venues). This layout was a vast contrast to many of its contemporaries, which have their revenue-generating luxury boxes and club seats located in the 'belly' of the arena, thus causing the upper deck to be 2–4 stories higher. The layout at Philips was done so as to be able to bring the bulk of the seats closer to the playing surface while still making available a sufficient number of revenue-raising club seats and loges. Renovations in 2017–18 removed the upper levels of the suite wall in favor of premium seating spread throughout the arena, turning those upper areas to standard seating.

On the exterior, angled steel columns supporting the roof facing downtown spell out "ATLANTA." The side facing the Georgia World Congress Center originally spelled out "CNN" (whose headquarters adjoins the arena), but that section has since been altered to accommodate a Taco Mac restaurant. The GWCC/CNN Center rail station below the arena provides access to MARTA public transportation.

Amsterdam-based technology company Philips purchased the initial naming rights to the arena in February 1999 for $185 million over 20 years. In February 2018, it was reported that Philips would not renew its naming rights agreement for the arena when it expired in June 2019, primarily due to Philips' withdrawal from the consumer electronics market in 2013. On August 29, 2018, State Farm purchased the naming rights to the arena, in a 20-year deal that cost $175 million.

For the 2007–2008 season, State Farm Arena utilized the new "see-through" shot clock units which allow spectators seated behind the basket to see the action without having the clocks interfere with their view, joining FedExForum, Wells Fargo Center, TD Garden, United Center, Phoenix Suns Arena and the Spectrum Center. Video advertising panels replaced the traditional scrolling panels.

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