The NHL Board of Governors voted unanimously to approve Seattle's expansion team on December 4, 2018, to begin play in the 2021–22 season as a member of the Pacific Division in the Western Conference. As a result, the Arizona Coyotes were to be shifted from the Pacific Division to the Central Division to balance out the four divisions at eight teams each. The organization hired Ron Francis as their general manager to initiate operations for the team.
On July 23, 2020, the franchise announced their team name, the Seattle Kraken, as well as their team colors, branding, and home jersey. The team's name comes from the mythical kraken of Scandinavian folklore and its resemblance to the native giant Pacific octopus, which is found in the waters of the Puget Sound, near Seattle. On April 30, 2021, the franchise paid the final installment of the $650 million expansion fee, officially making the Seattle Kraken the 32nd team of the NHL.